Welcome to a public relations agency with a difference: independence.
September 23, 2009 – 11:01 am | No Comment

At Southard, there is no corporate parent, no rigid, institutional thinking. Just talented and committed professionals dedicated to building your business. While other firms are busy managing hours, we are focused on delivering results.As media …

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Consumer

We know how to reach consumers with high-impact marketing campaigns that translate directly into sales and brand loyalty.

Corporate

We believe a company is much more than the sum of its products and services—it’s an organic entity with philosophies, experiences, and most important, a story to share.

Technology

An active involvement in the technology community enables us to keep a finger on the pulse of innovation and identify the hi-tech ideal for our clients.

Marketing to Moms

What they watch, what they read, where they shop and how they think about your brand. At Southard, we know moms.

Digital Communications

By effectively leveraging the appropriate social media we can amplify our client’s share of voice in this new arena.

Horse Business As Usual In Albany!
February 9, 2010 – 12:49 pm | No Comment

It was the summer of 2001 and I had a handful of thoroughbred race horses running at Monmouth Park down the New Jersey Shore. I had gotten into the racing game several years earlier and …

Mission Accomplished – Don’t Really Need the Ad
February 1, 2010 – 5:27 pm | No Comment

With the Super Bowl less than a week away the articles surrounding the placement of ads to air during the ultimate sporting event of the year has already begun. As is the case each and …

Patience Is a Thing of the Past
January 21, 2010 – 9:19 am | No Comment

I said this back in November when the Republicans took over the governorship of New Jersey in a hard fought battle…..it’s time for team Obama to start to worry. With yesterday’s election results in Massachusetts, …

Smoking Campaign paying off
January 12, 2010 – 10:24 pm | No Comment

Santa Monica Daily Press  January 12, 2010
By Nick Taborek
 CITY HALL A publicity campaign aimed at educating Santa Monica residents and visitors on the city’s tough no-smoking laws has raised awareness about the rules, a …