Consumer

We know how to reach consumers with high-impact marketing campaigns that translate directly into sales and brand loyalty.

Corporate

We believe a company is much more than the sum of its products and services—it’s an organic entity with philosophies, experiences, and most important, a story to share.

Technology

An active involvement in the technology community enables us to keep a finger on the pulse of innovation and identify the hi-tech ideal for our clients.

Marketing to Moms

What they watch, what they read, where they shop and how they think about your brand. At Southard, we know moms.

Digital Communications

By effectively leveraging the appropriate social media we can amplify our client’s share of voice in this new arena.

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Articles in Bill's Corner

Opponent Marketing at the U.S. Open
September 7, 2010 – 1:01 pm | No Comment

While not a big tennis fan, I did happen to catch a couple minutes of a few of the matches over the last few days. Like most novice fans, I will usually tune in to …

Un-Branding: Now That’s Creative
August 26, 2010 – 11:53 am | No Comment

For better or worse, the MTV show, The Jersey Shore, has become the latest phenomena to integrate itself into today’s culture, particularly among our youth. If we were to take a poll today, I would …

Lucky, Bugsy and Tony Soprano would be Proud!
August 11, 2010 – 10:53 am | No Comment

Who needs these infamous gangsters when we now have what we can proudly call — our financial institutions? You can see in looking at how they have gone about treating small businesses over the last …

A ‘GRAND’ E EVENT
July 6, 2010 – 10:58 am | No Comment

I had the pleasure of attending the wedding of one of our long time employees, Lauren Grande on July 4th. She was married in a beautiful ceremony and reception in Long Beach, Long Island on …