We are media relations specialists — we hold strong relationships with high level press contacts that we’ll tap into as part of a client campaign. While our contacts are unsurpassed, our true strength lies in our decades of experience in developing creative strategies and our impeccable ability to ‘create news’ to generate positive editorial coverage for our clients and their products. Image is everything, and we’re well-equipped to construct picture perfect results for any body or brand that walks through our doors.
We have a strong history of curating & launching digital and social media platforms as well as targeting online influencers as a means of creating a strong ongoing dialogue between consumers and our cherished clients. From ‘earned’ product reviews to unboxing videos, social media channel management and paid Facebook advertising, we have our finger on the pulse of the growing digital landscape, with a nuanced marketing skill-set ready to employ on behalf of clients.
Southard prides itself on helping brands connect with consumers in as many ways as possible. While much of today’s mass marketing is consumed digitally, we not only engage our clients’ audience through custom digital branded experiences, but also strategically assist them to move off-platform to interface effectively through interactive experiences in real-time and space. We have facilitated in the strategy, planning, and deploying of mobile tours, pop-up stores, curated sampling sites, innovative PR stunts, dynamic product launch events, and experiential activations.
With the exponential growth and importance of direct to consumer sales approaches & the ongoing emphasis on e-commerce, Southard activates its clients’ Amazon touchpoints to ensure relevance and success. We engage our brands around optimizing Amazon listings through key tactics including comprehensive competitor analysis, pricing optimizations, detailed keyword research, effective copywriting, Amazon-centric graphic design, careful launch strategies, poignant advertising, and innovative international expansion. What’s next? We’re ready.