Technology companies include a vast variety of businesses that range from those that create innovative solutions to those that exist solely on digital platforms. However, all technology companies bear the same burden of being in one of the most dynamic industries that exist where new entities continuously pop up and innovation can make or break your business in the blink of an eye.  The journalists that follow technology and its impact on business are some of the most discerning and brightest minds in media. As such, successful campaigns require a level of knowledge, expertise, research and dedication that few firms can offer.

Southard has crafted extremely successful campaigns for companies that target consumers, businesses and both audiences simultaneously. We closely track all of the new developments within clients’ sectors to forecast trends and predict where the interest of the media will fall.

Our active involvement within the technology community also heightens the level of service we provide our clients. By working closely with technologists, strategists, venture capitalists and incubator organizations, we are able to keep tabs on the pulse on innovation as it arises and scout out synergistic opportunities for our clientele. Such active presence also allows us to take note of and evaluate new technologies, practices and digital marketing strategies so that we can properly advise our technology clients on which services and products could help them stay ahead of the competition.

Our past and current clientele ranges from multinational corporations such as Sony and Toshiba to early stage companies such as Mobile Posse and Mind Candy.